I started as a designer, went on tour, built an agency, learned to code, picked up a camera, sat in the director’s chair, led teams, jumped into the metaverse, then web3, then deep down the AI rabbit hole... now I combine all of it into a deeply integrated approach to creativity and production.

I’ve directed music videos for Rihanna, Justin Timberlake and Shakira.

I’ve developed & operationalized global AR & VR programs for Live Nation and their partners Hulu, Citibank, Hyundai & Verizon... and produced 600+ shoots for Apple’s global Apple Music launch.

I produced & directed the largest & most-watched VR livestream to-date with Coldplay & Samsung... and strapped VR cameras to drones in Nepal; rally cars with Ken Block, Hoonigan Racing & Ford Performance; an underwater crane with Olympic swimmer Matt Grevers; surfboards & jet skis at Kelly Slater Wave Co for Google.

I launched a limited edition shoe line with Dave Grohl & Gravis Footwear (Burton)... and oversaw merchandise ops for some of your favorite bands.

I developed creative, strategy & marketing for AI music startup Authentic Artists (WarpSound).

I co-led brand strategy and creative for the Bored Ape Yacht Club at Yuga Labs.

Now I’m bringing the next evolution of entertainment experiences to life at Meta Reality Labs.

20yr later, we’re just getting started...